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Pantone’s color of the year is a dirty brown. For 703 million people, it’s also the color of their drinking waterBehind the Pantone swatch, people are seen dipping buckets into cloudy, brown water. The video footage is from the nonprofit’s field work in Ethiopia and Sierra Leone, but it could be any number ...
The 2025 Pantone Color of the Year has been announced. Mocha Mousse is a soft, warm brown that Pantone describes as “simple and comforting,” and the hue feels especially fitting for the world ...
The decision to crown brown from the nearly 20,000 colors in Pantone’s color library is a first for the color company, which has tapped into our collective values through color since its 1999 ...
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