There are far more everyday people in the world than celebrities, and those everyday people are now driving the next ...

The most effective companies I work with are the ones where the founder, CEO or top performer is showing up consistently as ...

Even if you don’t use your personal brand to earn your next promotion, the benefits of having one are practically limitless. The early-rate deadline for the 2025 Inc. Power Partner Awards is ...

If you want your CPG brand to be able to lure consumers in, here are three promotions I’ve seen working well recently with cost-conscious consumers. Fast, Easy Rebates Perform Better ...

People like people, and they want to know that there is a human person behind the brand they’re following, not just a corporation. In your content and other marketing, be conversational and ...

Oversaturation, consumer fatigue, and declining trust are challenging the future of influencer-driven advertising.

While “brand purpose” has been global marketing’s hottest new club, a new study from social impact consultancy DoSomething Strategic says that young people aren’t buying it.

When it comes to brand marketing, all of the brand assets (which may be people, marks, values, vision, slogans, catchphrases, and colors) have the potential to become entities.

Following the network-wide rebrand of S4 Capital, Media.Monks’s chief marketing officer Kate Richling and chief creative officer Jouke Vuurmans explain how brands can sustain a strong brand amid ...

The concept combines aspects of networking, self-promotion, and good old-fashioned ambition that are well-known and used by previous generations of workers, but is updated for the internet-age ...

Some of the largest US theater chains, including Cinemark, Regal and Marcus, have held preliminary talks about jointly ...