That's where your channel mapping strategy comes into play. Use it to define which channels drive engagement at each stage. And, as you collect data on channel performance, don't be afraid to revise!

That's why continually testing is key to refining your strategy and driving better conversion ... it's easier than ever to target high-intent audiences and measure real performance. StackAdapt is a ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right. Content is everywhere. Consumers are inundated with it throughout ...

raising serious questions about its long-term viability as the dominant performance channel. The report, The Pulse of Performance Advertising: Diminishing Returns, uncovers a fundamental challenge ...

Content Strategy and Planning is responsible for creating the most innovative and competitive schedules for Channel 4, E4, E4 Extra, More4, Film4 and 4Seven. We co-ordinate long-term channel ...

Google appears to be testing channel reporting functionality for Performance Max campaigns, potentially addressing a major ...

Fast Forward is Channel 4’s ambitious strategy to accelerate its transformation into an agile and genuinely digital-first public service streamer by 2030. It is designed to ensure Channel 4 ...