It’s an everyday purchase, but get your choice of washing powder wrong, and you’ll soon notice the difference. Certain detergents can trigger allergies in some people that lead to intense itching or ...

This is the story of how Persil became radicalised ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case ...

At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand.

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After releasing its AI ecobubble washing machine lineup earlier this year, Samsung has revealed an exclusive partnership with laundry power brands, Dirt Is Good (Persil) and Comfort. Initiated by ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Accessible QR codes are now on packaging for Unilever brands Persil capsules and Ultimate Liquids in the UK. Zappar partnered with Unilever and collaborated with The Royal National Institute of ...

This is the story of how Persil, responding to the fundamental impact that technological ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key ...