Others vowed to wear their Nike apparel more frequently or to buy Nike gear to make up for the boycott attempt. Companies are often pushed to respond to negative publicity or public pressure.

Nike used Labor Day to reveal a new "Just Do It" ad campaign featuring Colin Kaepernick, with a tagline that read "Believe in something. Even if it means sacrificing everything." The response from ...

At World Championships, U.S. Athletes Weren’t Pressured to Wear Nike Gear Away From the Track Runners say they could promote other sponsors’ logos when not competing. by Scott Douglas ...

Nike revealed on Monday that Colin Kaepernick - the out-of-work NFL quarterback who generated controversy for kneeling during the national anthem to protest racial injustice and police brutality ...

Nike used Labor Day to reveal a new "Just Do It" ad campaign featuring Colin Kaepernick, with a tagline that read "Believe in something. Even if it means sacrificing everything." The response from ...

Nike used Labor Day to reveal a new "Just Do It" ad campaign featuring Colin Kaepernick, with a tagline that read "Believe in something. Even if it means sacrificing everything." The response from ...