In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

One of my favourite categories to try is the best mascaras. Thanks to my dedicated love of lash growth serums, my eyelashes ...

While black lashes have been the standard, modern beauty trends like the no-makeup makeup look are favoring a softer approach, which is why brown mascara should be on your radar. It’s ...

Thanks to cutting-edge technology and a spate of disruptive ingredients, you can—and there are plenty of great mascara formulas to get your hands on, from buzzy, clean beauty brands mixed with ...

More importantly, how did their mascara not melt off? Lucky for Us, we learned the exact mascara worn by the women of season three — and it’s only $26. The sweat-proof formula is the Make ...

Read more about our Product Review Guidelines here. Launching March 27, 2025, this volumizing mascara aims to give lashes a fuller lift with just a few swipes. The brand promises no clumping or ...

On the day of launch, it sold out and became Space NK’s bestselling mascara of all time. Over the years, I’ve found a couple that make a huge difference (shout out to Chanel’s incredible 3D ...