MILAN, Italy — Pirelli & C. S.p.A. has invested heavily in the past several years to incorporate sustainable materials — bio-based and recycled origin — into its tire manufacturing process, and now it ...

Pirelli has created a bespoke logo to identify tyres that contain at least 50% materials of bio-based and recycled origin. The new marking – which depicts t.

40 years ago, Pirelli assembled a bunch of cars in a giant P logo on the straight at Monza. The photoshoot yielded a television commercial. And it was the first to spawn a “making of” video to ...

Pirelli has been Inter Milan's kit sponsor since 1995. Getty Images. Inter Milan could be on collision course with their sponsors Pirelli after covering their logo on their training shirts on Tuesday.