Hongkongers love to drink Pocari Sweat ... “Their purpose is to [replace] electrolyte, or mineral, loss from sweat and the energy loss with sugar. However, some people might run for 20 or ...

“We lose a lot of electrolytes in sweat,” says Grasso. That means that if you’re an athlete, intense exerciser, work an outdoor job in a hot climate, or are just generally a heavy ...

Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside ...