The power of branding in marketing: Why it matters more than ever
In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.
The Importance Of An Integrated Approach To Brand Building And Performance Marketing
In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...
Dhaka Tribune7d
Power of brands to lead positive change
Brands today are more than just businesses; they are powerful forces for positive change in society.  Through Corporate ...
How brands can learn to tap into the power of fandoms
At the Fast Company Grill at SXSW, execs from Weverse, Crunchyroll, and Wattpad/Webtoon explained how to treat your customers like fandoms.
JCPENNEY APPOINTS VAYNERMEDIA AS SOCIAL & INFLUENCER MARKETING AGENCY TO FURTHER POWER BRAND TRANSFORMATION
JCPenney, one of the nation's largest and most storied retailers, part of recently-formed Catalyst Brands, today announced the appointment of VaynerMedia as its social and influencer marketing agency ...
Campaign Live7d
M&C Saatchi reveals AI tool that measures brands' 'cultural power'
The Cultural Power Index tool, which was created by the group's consulting division, M&C Saatchi Consulting, will be used to ...