As the e-commerce landscape grows ever more crowded, capturing and retaining customers' attention has become even more ...

Create a memorable brand identity that resonates with your audience, reflects your values, and stands out in the competitive ...

The proliferation of information has changed our understanding of what constitutes a trend. Brands need to differentiate ...

But it also holds the power to be a force for good. When the COVID-19 pandemic hit, Guinness, one of the most successful beer brands worldwide, didn’t push its usual St. Patrick’s Day sales.

To achieve this end, these endorsements can appear in a variety of different formats – celebrities might appear in TV ...

Brandon Coleman Jr, branding legend and host of The Brand ON! Show brings you Brand ON! The Hidden Power of Brand Alignment (An Inc. Original, January 21, 2025, $29.95). Benefit from five decades ...

You’d be forgiven for thinking that power-dressing labels like St. John Knits and Escada went out of business. Instead, ...