In his presentation at Apple’s Worldwide Developers Conference, CEO Tim Cook returned to the stage after a series of product announcements including new iMacs, Macbooks, iPad Pro, and an updated ...

Great communicators don’t sell products. They sell benefits. There were a lot of examples of selling benefits in Tuesday’s launch of Apple’s new iPhone 12 models.. In the virtual product ...

Narrator: Apple has been holding this style of presentation for over 20 years. But it isn't just showing new products; it's telling a story. Over the years, the presentation has gotten flashier ...

Apple executives do this for every product announcement. The new iOS 7 was no exception. Twice in the presentation Tim Cook said, “iOS 7 is the biggest change to iOS since the iPhone.” ...

Apple's presentation to local government officials was first discovered by AppleInsider reader Michael. The quality of the image is the best we could capture from Apple's proposal.

Thanks to Apple’s lawsuit with Samsung, we’re getting to see a lot of internal emails and presentations that were never meant to go public. The newest documents show big trouble for the iPhone ...

The rule of three pervades Apple’s messaging and extends to its product offerings. For example, the iPhone 6 will come in three models (16GB, 64GB, 128GB). The Apple Watch will come in three ...

This year, Apple is set to introduce the iPhone 16 lineup, new models of the Apple Watch, and the AirPods 4 at the event. We will also receive official release dates for iOS 18, macOS Sequoia, and ...

Apple admitted it needs more time to complete its delayed AI overhaul of the Siri voice assistant on Monday – in the latest sign that CEO Tim Cook’s company is struggling to meet investors ...

Apple CEO Steve Jobs introduced Keynote, a new Apple presentation application, during his Macworld Conference & Expo keynote today. He described it as a “presentation application for when your ...

Apple last unveiled a new product category, wearables, in 2014 when it introduced the Apple Watch. The pandemic has helped increase sales of Apple’s legacy products.

Here’s how you can give a presentation with just an iPad and an Apple TV. To start, you’ll want to make sure that your Apple TV is plugged into the proper port on your TV, and both the iPad ...