Price sensitivity is primarily determined by the type of product in question and how easily consumers can find substitutes for that product. For example, an article of clothing, ...

Price-sensitive customers tend to love sales, while value-driven shoppers get excited about investments. ... We use more data points to quote our policies, ...

Less price-sensitive items tend to have higher prices per unit, longer times between purchases and, in food, fall in the frozen/refrigerated and fresh categories such as eggs and milk.

Home buyers are becoming more “price sensitive”, with the gap between asking and selling prices widening, according to an index. Buyers are now typically agreeing sales at 3.6% below the ...

They need to understand that pricing power is a function of customer price-sensitivity, which is in turn influenced by the price of the product and how much it is as a part the customer’s budget.

Consumer data shows people with obesity are more price-sensitive than others when it comes to buying unhealthy foods, suggesting a food tax could be an effective public health measure.