In today's digital landscape, print advertising is often declared defunct. But rumours of the format's death have been ...

Photo from Pexels.com There’s no doubt that we live in a world that’s digitally-dominated and that’s something that most ...

"Even though Millennials are the most digital-savvy generation, surprisingly more than half ignore digital advertising, and instead pay the greatest attention to direct mail and print advertising," ...

Print advertising struggles to maintain momentum as TAM’s 2024 report reveals a mere 1% growth over the previous year, ...

The Washington Post scrapped an upcoming print ad from a pair of advocacy groups calling for the firing of Elon Musk as head of the Department of Government Efficiency. The nixed wrap ad — one ...

Don’t put all your eggs into one basket,” applies to advertising as much as other aspects of life. It certainly applies to ...

The Alchemy of print: Awakening desire On a digital screen, rather than as an aspiration. But advertising is not about features; it is about longing, seduction, and storytelling.

Maruti Suzuki emerged as the top advertiser in 2024, followed by Hero Motorcorp and Honda Motorcycle & Scooter India ...

In 2024, the print advertising space grew by 58% compared to 2020, with 8,400+ brands opting for jacket-full page ads and sales promotions occupying 32% of total ad space.