Sometimes the hardest thing—conceptually—for marketers to do is to separate their brand from their product. "Product is king." "All people really care about is the product." "Price and product—that's ...

To help brand leaders remain top of mind among buyers, 16 experts from Forbes Business Development Council each ... The value isn’t in the product itself but in how it enhances emotional well ...

In marketing, Xiaomi uses a strategy of limited availability to extend product anticipation and attention. This strategy not ...

The event has proven to be ideal for Budweiser and other brands to launch new offerings, writes Patricia Manos with Curion.

FORT LAUDERDALE - Flora Growth Corp. (NASDAQ: FLGC) (FSE: 7301), currently trading at $0.84 with a market capitalization of $15.5 million, has announced the appointment of Patrick Moloney as Head of ...

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...

And consistency goes beyond the product itself ... every part of the organization has a role to play in branding from research and development to finance to talent development.

Saint Louis University's certificate in product and brand management is designed to provide students with an understanding of the processes and strategies for introducing new products and building ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development.

Why do car brands have such value in a business that is clearly product driven? How do brands acquire their value? What causes their value to wax or wane over time? Because of the prominent role that ...

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...