Premium strawberry-maker Oishii and wellness brand Apothékary joined forces to develop Apothékary x Oishii Rosé Tinted ...

They are the ones responsible for brand management, development and positioning – regardless of what the actual products are. Just like in the FMCG market, brand managers must clearly identify ...

Consumer goods brands feel a constant tension: the push for short-term sales vs. the pull of long-term brand value.

With its most recent announcement – a thorough brand makeover and an ambitious expansion of its product line from 100 to an amazing 300 offerings – Herbamama, a pioneer in the herbal supplement ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...

Explore the latest confectionery trends and new product launches from Haribo, Warheads, BonBon Swedish Candy Co, and more – ...

Saint Louis University's product and brand management certificate is designed to provide students with an understanding of the processes and strategies for introducing new products and building ...

Redrice Ventures and JamJar have backed the beauty authority’s UK skin care brand, helping to accelerate its growth and next ...

TWO, which develops the food brand “2foods” that resolves food trade-offs, announced on the 22nd that it has raised 750 million yen through a third-party allotment of shares with ...

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...