This product launch press release example leads with strong market context about consumer demand for granola, while a powerful quote from the founder connects the new flavor to the brand's broader ...

As part of the product launch campaign, social media, in-store and digital efforts ... initiative this year to incorporate mobile bar codes on packages of cheese, for example (see story). ?Our QR code ...

Why is it important to run a PR campaign for a new product launch? Any new product or service introduced into the market will need a full-blown PR campaign in order to gather publicity ...

When a company communicates their BoP efforts, this could, in turn, impact how these mainstream consumers perceive the ...

Zales Enters a New Era with “Own It” Campaign Launch, Marking a Turning Point in Brand Vision, Deliberate Product Curation, and Customer Journey The famed fine jewelry retailer invites a new ...

Organized by announcement type—product launches, partnerships ... “We’ve pulled examples from real campaigns so people can stop staring at a blank page and start writing.” ...

DALLAS--(BUSINESS WIRE)--Zales, the iconic brand name in fine jewelry retailing, is stepping into a new era with the launch of its latest campaign ... is expanding its product assortment ...

is stepping into a new era with the launch of its latest campaign, "Own It." Directed by visionary filmmaker Marie Schüller and captured through the lens of renowned photographer Hannah Sider ...