Market access planning is a key challenge for the global ... and then communicate where the value lies in a new product. Identifying the different goals and priorities of the different ...

New product planning teams play a critical role ... Is there enough of a market? Could this candidate demonstrate clinical efficacy? Is there a value story that would be compelling to payers?

With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

Use the positioning document as a guiding tool Refer to the positioning document during product development, marketing planning, and sales strategy sessions. It should be the go-to reference for ...

Simon-Kucher's industry study reveals barriers and success factors for improving global pricing and marketing access ...

David Henkin helps organizations and individuals innovate and grow. Gaining alignment between product offerings and market needs is essential for sustainable growth and profitability. However ...