Like any transformative technology, AI-powered content comes with a complex array of benefits and potential drawbacks that ...

Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining a reputation distinct from traditional marketing in growing ...

Using these categories, a business can adjust its product lines and marketing techniques to appeal to each group more effectively by addressing their specific needs. Numerous types of businesses ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

There are many legal products on the market today that appeal to younger consumers but can be harmful to their health and ...

You can't say I just do the advertising bit.” The chief product and marketing officer for the UK’s largest energy supplier tells Tim Healey why marketers surrendering control over product are missing ...