As AI-driven optimization tools become more accessible, I believe that the advertisers who embrace them will gain a ...

With DV360 joining VOZ Streaming, your TV can now guess what you want to buy before you even open your fridge.

Australian television audience measurement body OzTAM has today announced the integration of Google Display & Video 360 ...

Television audience measurement platform OzTAM has integrated Google Display and Video 360 as the fourth demand-side platform ...

Last month, during Cannes Lions, Netflix announced that its ad inventory will be available to buy programmatically via Yahoo ...

Viant Technology offers programmatic ad buying with full transparency across web, app, and CTV channels. DSP differentiates itself from Google and Meta’s closed ad ecosystems with real-time bidding.

Streaming viewership surpassed the combined total of broadcast and cable viewership for the first time ever in May 2025. This ...

Netflix (NFLX, Financials) said Monday it will integrate Yahoo's demand-side platform into its advertising ecosystem, expanding programmatic access to its ad inventory across 12 countries. The ...

Amazon has been poaching customers from The Trade Desk. Amazon's recent partnership with Roku could exacerbate the situation.

NEW YORK—TripleLift said it is partnering with DirecTV Advertising to launch programmatic Pause Ads. The two companies are billing the offering as an industry first that allows buyers access to ...

Yahoo DSP will join The Trade Desk, Google Display and Video 360, and Microsoft as Netflix’s programmatic partners. Most recently, we enhanced our offering to include expanded targeting, allowing ...