Driven by increasing consumer adoption of mobile devices such as the smartphone and iPad, mobile proximity marketing is forecast to reach $760 million in 2011, and swell to nearly $6 billion by 2015, ...

In a smartphone, a proximity sensor is located by the phone speaker. It turns off the touch detection during a phone call; otherwise a person's ear would activate functions when pressed against ...

The iPhone's proximity sensor is one of its handier built-in features. When you raise your iPhone to your ear, its screen will automatically go dark due to the feature, saving battery and making ...

[mircemk] shows how to create a simple non-contact proximity sensor using little more than an Arduino Nano board, and a convenient software library intended to measure the value of capacitors.

The success of any mobile proximity campaign is highly dependent on user engagement. Messaging that does not motivate a user to take action is a wasted impression and will affect your results ...

The growth in mobile proximity and in-store payments will far outpace growth in mcommerce and mobile peer-to-peer transactions over the next several years, according to a new report from Forrester ...

Brands such as Coca-Cola, Cadbury, Red Bull and Kraft are running proximity-based mobile coupon promotions targeting consumers with Bluetooth-enabled devices while they are in convenience stores.

[mircemk] shows how to create a simple non-contact proximity sensor using little more than an Arduino Nano board, and a convenient software library intended to measure the value of capacitors.