Shampoo may be a staple hair-care product, but not every formula is designed to meet the unique needs of gray hair. The best ...

An InStyle editor with blonde hair shares her favorite discovery for banishing brassy hair: Bold Uniq’s Purple Hair Mask.

As the name suggests, purple shampoo uses violet pigments to tone and neutralize hair, allowing it to counteract unwanted brassiness and yellow/orange hues that can develop over time, according to ...

If you buy something, we may earn an affiliate commission. The best purple shampoo can prolong the brightness of bleached hair for months after the fact. If you’ve ever professionally bleached ...

Color Depositing Purple Shampoo: A professional salon shampoo for color-treated or chemically-treated hair, including bleached hair. Neutralizes brassy, yellow and orange undertones Benefits ...

A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency ... Over time, these shades have a tendency to turn orange and brassy. Certain things will make this more ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...