Most Chinese remember being told this romantic tragedy when they were children on Qixi, or the Seventh Night Festival, which falls on the seventh day of the seventh lunar month, usually in early ...

Qixi in 2024 remains a significant gift-giving opportunity. The monthlong promotional period offers a chance to stimulate ...

Qiaoguo, a fried thin pastry, is prepared and eaten during Qixi Festival in the belief that this would help the couple reunite on the magpie bridge.

This article is part of a Spotlight series on how brands can craft better culture-relevant marketing that resonates with consumers in a changing China. Read more Despite the negative publicity ...