Enterprise legal teams are among the most active adopters of AI in the legal sector, particularly when it comes to ...

As enterprises pour billions into generative AI, many struggle to translate hype into measurable returns on investment. From ...

Learn how engineering firms can measure the real ROI of AI across capability, client value, and talent impact.

Adaptive tools such as “digital twins” are better suited for assessing AI investments compared with static financial models, ...

At a time when budgets are being pinched ever tighter and downsizing has become commonplace (especially in marketing and events teams), seeing a quantifiable return on marketing investments has never ...

Media mix modeling (MMM) is one way to measure the effect of these factors on a consumer’s behavior. Although MMM takes some flak for being complex, time-consuming and ineffectively measuring the ...

Measure SEO effectiveness, not ROI. When it comes to SEO, there is a lot of noise. But when you use the word “effectiveness,” you drown that noise out.

An ROI example. Let's look at a pretty typical example. Microsoft CoPilot is an AI-powered assistant for Office 365 applications. Its price tag is around $30 per user per month ($360 per year). That ...

A global managed service provider, Easynet Global Services has 20 years’ experience delivering managed services to national and multinational businesses. The company offers customers a portfolio of ...