One Cosmo editor says: “This is unlike any other body cream I have at home—and I have about 10—all thanks to the whipped, ...

I’ve diagnosed myself with ‘celebrity beauty brand fatigue’, and I doubt I’m the only one. Amidst all the questionable namesake brands, there was Rare Beauty. I was never a massive Selena ...

After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 album — and, if her newest Rare Beauty drop is ...

On the “Lose You to Love Me” singer’s 28th birthday yesterday, her forthcoming beauty brand announced the launch of Rare Impact Fund, with an ambitious goal of raising $100 million over the ...

Celeb-founded beauty brands are an ever-polarising subject, thanks to questionable endorsements and typically high price tags, but Selena Gomez's Rare Beauty has cracked the code. Boasting a range ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020 ...