As if we needed another reason to love Selena Gomez, she made sure we had one. Of course, we’re talking about Rare Beauty by Selena Gomez, the iconic makeup line that launched in September 2020.

While Selena Gomez’s Rare Beauty line had been in the works for years, it didn’t officially launch until September 2020 — right in the middle of COVID. It was because of this that the world ...

At the 4th Annual Rare Beauty Mental Health Summit, in honor of Mental Health Awareness Month, Selena Gomez opens up about ...

Selena Gomez’s makeup routine is totally achievable at home. Gomez, 32, took to Instagram on Monday, May 19, to share her ...

Selena Gomez: I’m very excited to be a part of this amazing industry and help shape the conversations we have – I’m not here to compete with anyone. I started Rare Beauty with the hope of ...

Selena Gomez just became something rare: a billionaire! The Rare Beauty founder, 32, is now a billionaire on the Bloomberg Billionaire Index with an estimated $1.3 billion fortune after the ...

Brands are turning toward the publishing platform to connect with customers. It could be the next frontier of social.

Selena Gomez’s Rare Beauty is hosting its fourth annual Mental Health Summit on May 1 in Los Angeles. “When I launched Rare Beauty, I wanted to create a brand with a greater meaning and a ...

Selena Gomez is worth $1.3 billion, according to Bloomberg. Rare Beauty accounts for the vast majority of Gomez's fortune. Gomez has denied reports that said the brand was seeking a sale.

On Monday, Selena Gomez offered her fans a Rare Beauty tutorial on her Instagram timeline. In the video, she applied bronzer, blush, and some mascara—all while flashing her gorgeous marquise ...

Selena Gomez's Rare Beauty is hosting its fourth annual Mental Health Summit on May 1 in Los Angeles. "When I launched Rare Beauty, I wanted to create a brand with a greater meaning and a vision ...