While building an empire around him, Gene Simmons promised fans that it was better to be rich and miserable than poor.

KISS icon Gene Simmons has defended his decision to charge one lucky fan $12,495 to be his personal assistant for a day. Simmons, 75, was roundly slammed for his 'greedy' antics after it emerged ...

"There we are on a street corner, and the people who are walking by are going on about their day," the bassist said Gene ...

Gene Simmons is standing by his $12,000 offer for fans to get "The Ultimate Gene Simmons Experience." On Tuesday, March 25, the KISS bassist and co-lead singer, 75, defended his decision to charge ...

KISS rocker Gene Simmons is offering fans a chance to be his personal assistant on his upcoming tour with the Gene Simmons Band — if they pay $12,495. Joe Scarnici KISS rocker Gene Simmons is ...

Kiss star Gene Simmons defended charging lucky fans $12K to be his personal assistant and roadie for one day. “I decided, ‘You know what, nobody’s ever done it. Why not open the idea to be ...