In a polarized political climate, brands are being forced to rethink how they approach this holiday—striking the right ...

The marketing world is evolving rapidly. Here are the 7 marketing trends set to dominate in 2025, helping businesses stay ...

As marketing professors, we’ve analyzed this significant real-life marketing case to learn from the (mis) management of Brand Harris. (Our focus is on marketing strategy, not on the candidates ...

If you're willing to take marketing and sales just as seriously as you do your brushes and palette, you have a better chance ...

The event has proven to be ideal for Budweiser and other brands to launch new offerings, writes Patricia Manos with Curion.

Do brands need to act more like journalists—shedding their traditional campaign model in favor of real-time, event- and audience-driven ... She speaks worldwide about how businesses can escape ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Winning Media is a Houston, Texas based marketing agency that specializes in digital and corporate brand marketing services to enhance corporate visibility and retail investor awareness.

Establishing a brand and building a legacy in Dallas commercial real estate requires a deep ... and investing in a holistic marketing strategy, a firm can position itself as a leader in the ...