At the five-day trade show, Kris Kringle impersonators attended workshops on makeup and marketing, beard care and Santa ethics. More than 550 Santas answered a survey about playing the jolly old elf.

The demand for Father Christmas is so high that after 32 years in business, they now have a trio of Santa Clauses on their roster ― all with real white beards that will survive any mischievous ...

It was red.” Cogdill still agreed to dress as the jolly character for his colleagues and bought a fake white beard to match a Santa suit that he borrowed. He found joy in playing the role ...

Santa has indeed come to town — there could be dozens of them but not all the same. While many wear well-made costumes, there is one thing not everybody can replicate: The beard. "Having a real ...