Red Wings Twitter — sorry, “X," which is what Twitter used to be; see how branding works? — predictably blew up at news of the waste management company’s logo being stitched on the jerseys.

A logo of Priority Waste Management of Clinton Township debuted ... a partnership with Ilitch Sports and Entertainment and the Red Wings. “We have built the culture of our young company through ...

White supremacists were holding a variety of signs, shield and flags at Saturday’s rally in Charlottesville, Virginia – including some donned with a slightly changed Detroit Red Wings logo.

"Priority Waste is humbled by this opportunity to have our logo don the jersey of such an iconic brand and team as the Detroit Red Wings," Priority Waste director of public relations Matt Allen said.

On Saturday, the Red Wings said they were considering legal action over the use of their logo when it appeared at the rally, which was held to protest the removal of a statue of Robert E.