We had the arch. We just needed a new slogan for it. The city built the original Reno Arch in 1926 to celebrate the completion of the transcontinental highways: the Lincoln Highway and Victory ...

The iconic Reno Arch is a popular photo spot, but beyond the neon lights and the “Biggest Little City” sign, there’s little to do. It’s surrounded by dated casinos and lacks charm.

The iconic Reno Arch has been illuminated in purple to celebrate International Women's Day, paying tribute to the strength, achievements, and impact of women both locally and globally. For those ...