Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...

The astounding pace of retail media growth has taken over industry headlines in recent years.      And there’s still plenty ...

While the bulk of retail media thus far has been dominated by fairly basic website-based offerings — sponsored search, display ads, promoted listings, etc. on a retailer’s own digital channels — the ...

For retailers that want to maximize ad revenue benefits, understanding the current trends driving RMN evolution and taking ...

Additionally, in-store measurements are treated like an afterthought for many retail media networks, according to the report. Some retailers who have invested in smart-shopping tools such as digital ...

Amazon announced its Retail Ad Service, offering retailers the ability to place and sell ads directly on their own ecommerce ...

Onsite display is that connective tissue,” Mayward ... Despite all the investment in the long-gestating convergence of CTV and retail media, experiments and testing are still needed to determine ...

The alcohol industry is a dynamic yet highly regulated space, where brands must navigate strict advertising restrictions ...

The retail media landscape is being standardized. Ben Foulkes at Epsilon warns some of its power may disappear in the process. It’s important to retain retail media’s dynamism, argues Foulkes ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Best Buy Ads announced today the launch of Social+, a new offering that allows brands to extend their retail media campaigns to Meta's social platforms. The solution leverages Best Buy's first ...