But after the pandemic hit, Ms. Shoemaker saw a surge of interest in her two Roblox games, Mermaid Life, a fashion-focused role-playing game, and My Droplets, a pet simulation game.

During the pandemic, kids flocked to Roblox to throw virtual birthday parties and other in-game events that were no longer as safe to hold in-person. In July, gamers spent 3 billion hours playing ...

And its popularity is surging during the pandemic. Daily active users were up 85 percent in 2020, ... Me in front of my new house in Brookhaven, a popular Roblox game.

Around 80% of the players were over 18 years of age, while 76% of American children under 18 were players. 74% of households had at least one video game player. During the pandemic, 71% of parents ...

Roblox announced sweeping changes to its all-ages gaming platform at the annual developer conference. Games will soon have age guidelines, and the company is significantly expanding its metaverse ...

It then shares the revenue generated from in-game purchases. Roblox, based in San Mateo, California, was founded in 2004, but its popularity exploded during the pandemic, when people were stuck at ...

Roblox (NYSE: RBLX) was once a hot stock. The gaming platform developer went public via a direct listing on March 10, 2021. Its stock started trading at $64.50 and eventually more than doubled to ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

To date, the game has been played more than 2.7 billion times, according to a spokeswoman for Roblox, with the number of active users at any given moment fluctuating, but routinely numbering well ...

It then shares the revenue generated from in-game purchases. Roblox, based in San Mateo, California, was founded in 2004, but its popularity exploded during the pandemic, when people were stuck at ...