You can see how it works in a video from Roblox. In one experience’s “premium shop,” there’s a merch section where you can browse things like hoodies or T-shirts.

The company said the creator studio Twin Atlas generated "six-figure commerce revenue" in a few weeks after it began selling T-shirts and hoodies in Roblox games like "Creatures of Sonaria" and ...

It’s opening up its Commerce APIs to eligible Roblox creators, and Shopify is the first “integrated partner” for the APIs. Buy a real T-shirt from your favorite game. Skip to main content ...