The sale price set a record for both ... according to Monaco Legend Group, race car drivers adopted them as well. Instead of selling them, Rolex gave them to members of various racing teams ...

Itr’s a retail model the car industry has successfully operated ... but it isn’t clear yet how many watches Rolex plans to offer for sale at a time, or if this supply will keep up with demand.

"Within the Rolex family, the Daytona is like the exotic sports car — powerful, expensive, and built for those who want to stand out." ...