Get ready for an unforgettable showdown as the 2025 Rose Bowl Game kicks off at the iconic Rose Bowl Stadium in Pasadena, California, on Wednesday, January 1, 2025, at 1 p.m. PT/4 p.m. ET.

College football has undergone monumental ... which consists of improved seating throughout the stadium and a vastly upgraded videoboard. Rose Bowl officials have shared specifics of the plan ...

The new seating area ... ahead of the college football season -- UCLA's first in the Big Ten Conference -- as part of the campaign. The sound system overhaul was the Rose Bowl's first since ...