sales, marketing and public relations. They are the "face" of a company and help bring in new business and retain existing clients. The objectives of the key account manager reflect this diversity ...

Monitoring KAM is dependent on the sales concerned and the channels that you are using. Pharma is quite a regional business ... figures. Key account management is about the development of a ...

While the term “sales manager” can be used to describe various positions within an organization including marketing ... business works. Goal setting is one of the sales manager’s key ...

An account manager ... plans to maximize business opportunities with each customer. The plans include revenue forecasts by product line, resource requirements, and sales and marketing campaigns ...

However, as the vice president of business development ... approach is key to optimizing your marketing automation. Segmenting your leads before they are passed on to a sales team will allow ...

Misalignment not only results in lost productivity but also in lost business ... on individual accounts. Lead-to-account matching makes that alignment possible. Lead-to-account matching also powers ...

In a previous article, "How to Properly Align Marketing, Business Development and Sales," (Marketing the ... information in a customer relationship management tool (CRM) and use the task ...

who heads sales and marketing for Medium & Heavy Trucks, and Anurag Dubey, who heads key accounts management & Prima Truck Range sales, reveal the efforts that went into the auto major’s key ...