Sales promotions can be aimed at the customer, sales staff or retailers. Sales promotions intended for the consumer are referred to as consumer sales promotions. Sales promotions intended for ...

Sales promotion, as defined in PIMS, includes both trade and consumer activities (the average US package goods marketer spends 60% of his below-the-line money on trade promotions, and 40% on consumer ...

Sales promotion is used to encourage customers to buy more of a product or to increase sales. There are a wide range of promotions that a business can use to promote its products and services ...