Promotion is the methods a business uses to communicate information about its products and services among its customers and potential customers. The main aim of promotion is to either persuade ...

Sales promotion, as defined in PIMS ... tracking relationships between the marketing mix and brand values’, Alexander L. Biel, Admap, November 1990.

Promotion is the methods a business uses to create interest in its products and services among its customers and potential customers. The main aim of promotion is to either persuade customers to ...

and loyal relationships that ultimately spur sales. Adding social selling to your marketing mix might seem like an overwhelming task. How will you keep up with engaging each potential customer? With ...