The lead paragraph is one of the most important parts of the PR news release template. It summarises the essential details using the five Ws (who, what, when, where and why), providing a snapshot ...

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A press release’s headline is one of its most important required features. A well-written headline should be as descriptive as possible within Business Wire’s 250-character limit (including ...

Calling all dealers! A great new dealer press release template has been uploaded to Nissan Insider, with the aim of helping ...

That’s why an attention-grabbing press release is key to getting your business noticed by major media outlets. Even if you don’t have the resources to hire a PR professional, it’s perfectly possible ...

Source: Hyer, R.N., & Covello, V.T. (2005). Effective media communication during public health emergencies: A WHO handbook. Geneva: World Health Organization. Sample ...