personal care brand Billie is trying a fragrant twist in out-of-home advertising: It’s plastering posters of women’s armpits around New York, each with a scratch-and-sniff component inviting ...

A new ad in New York City will have people sniffing armpits on the street — literally. Female body care brand Billie has set up a unique street ad campaign near Penn Station, at 505 8th Ave and other ...

Massive armpit-shaped scratch ... at advertising its latest deodorant fragrance—Coco Villa. Rather than taking the usual route, Billie put up massive armpit-shaped scratch-and-sniff billboards ...

FOX 5's Christal Young takes a look at a new scratch-and-sniff advertisement in NYC, which invites people to sample Billie's ...

Stop and smell the…armpits? Personal care brand Billie is asking New Yorkers to make a pit stop when they see their posters for a scratch-and-sniff experience. From now through Friday ...

Billie is elevating outdoor advertising with a bold new twist—introducing a scratch-and-sniff experience focussed on the armpit. Passersby can get a whiff of Billie’s popular All Day Deodorant ...

People on the street can now sniff a giant armpit to sample Billie’s latest scent, Coco Villa. (Instagram/Billie) As part of a quirky promotional stunt, Billie has installed scratch-and-sniff ...