By consolidating fragmented information into a single, unified view, organizations can enhance customer relationships, streamline operations and achieve business goals.

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Lead follow-up isn’t just about making calls or sending emails—it’s about building trust, understanding what the lead truly ...

The classic approach to segmentation has been to choose a particular way of looking at the target audience prior to any research. In financial consumer research, for example, we effectively assume ...

Admap regularly carries features on segmentation and a special feature in Admap in June 1998, contained articles on 5 different approaches to consumer segmentation. Papers on the subject also ...

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

The startup has focused on providing a ‘zero trust’ approach to enabling secure network access and providing segmentation to stop lateral movement by hackers. Zscaler announced Thursday it’s ...