Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

We want to maximize our revenue and marketing return on investment (ROI). What we learn from migration patterns can help with all those tasks. The Role of Customer Segmentation Migration implies ...

The importance of segmentation In order to understand the market potential of a new Alzheimer's treatment, and develop a compelling brand, market researchers must take into account a wide range of ...

AI can elevate your marketing work today, from uncovering consumer behavior data to improving content creation efficiency and ...

Market segmentation is widely practiced by marketing and research professionals in most industries. Most market research companies boast market segmentation as part of their ad hoc services and there ...

Market segmentation theory shows bond interest rates are set independently per maturity segment. The yield curve plots differences in yields across various bond maturities to assess economic ...

Certain marketing tactics a company may use to target a specific segment of a market. Segmentation in Marketing is also applied when buyers with identical product requirements are separated up into ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

Known for his deep expertise in analytics and process improvement, Manoj Gudala has consistently delivered high-value ...