Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

The importance of segmentation In order to understand the market potential of a new Alzheimer's treatment, and develop a compelling brand, market researchers must take into account a wide range of ...

As the landscape of digital marketing continues to grow and transform, innovation is no longer an option. It’s imperative.

In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget ...

Artificial intelligence (AI) technologies are lending a hand, allowing businesses of all types to integrate and automate ...

When you can adjust your messaging, content, or offer dynamically, marketing becomes both personalized and truly predictive. Segmentation has moved beyond basic labels. It now depends on how well ...

Save guides, add subjects and pick up where you left off with your BBC account. This helps businesses develop and market products more effectively, targeting the right customers to meet their ...

Certain marketing tactics a company may use to target a specific segment of a market. Segmentation in Marketing is also applied when buyers with identical product requirements are separated up into ...

A new exposé from ImpactSense explores why segmentation often fails to deliver, drawing on in-depth conversations with senior leaders in marketing, customer experience, product, and data. It looks at ...

On online review websites, businesses have opportunities to conduct effective market segmentation by analyzing the data on the preferences and online engagement of reviewers/customers. Market ...