Here is the comprehensive, step-by-step guide to setting up Google Analytics for you. Post this you should allocate property IDs to your domain names and subdomains. Ideally you should use the ...

If your Google Analytics account was set-up to track content from your entire organization, please contact your administrator to ensure the tracking ID is added to your organization information on ...

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced ...