My Roblox avatar—a blocky, smiley-face little guy with shaggy orange hair, plasticky-gray complexion, and hinged limbs—is rolling out his yoga mat. As a soothing voice coaches him, ...

In 2022, 1.8 billion total avatar items were sold on the Roblox Marketplace. Through 2023, the company anticipates creators — including avatar item makers — to earn $800 million.