Silver says changes coming to Hack-A-Shaq rule “In the last two years, I’ve spent a lot more time talking directly to general managers and talking about the game,” the 53-year-old Silver said.

Shaquille O'Neal once turned a Nike meeting into a memorable moment by showing up in full Reebok gear. Nike, unimpressed, ended the meeting quickly.

Shaq once trolled Nike by dressing in Reebok clothes and shoes, when he was called for a meeting. While Michael Jordan started his Iconic Shoe Journey with the Air Jordans, Shaq came out with the ...

The Hack-A-Shaq rule could be drastically changed this summer.

O’Neal explained the specifics of why he rejected Nike’s offer. ... FILE - This June 24, 2019, file photo shows Shaquille O'Neal at the NBA Awards in Santa Monica, Calif.

Shaq and Skechers are taking on a tough-to-crack basketball shoe market The NBA’s famous big man is back to selling affordable kids' shoes, this time with a new partner who has international ties.

Devin Booker replied on social media to Shaquille O'Neal about a Complex article alleging he's not happy with his Nike Book 1 signature shoe rollout.

TORONTO (AP) Adam Silver said Saturday no changes are coming to Hack-a-Shaq this season, though he seems to favor some rule adjustment. And with no consensus within the NBA about what it would ...

Not only will Shaquille O’Neal go down in history as basketball’s most dominant big man, but he will also be remembered in sneaker circles as the athlete who boldly wore head-to-toe Reebok to ...

NBA Commissioner Adam Silver playfully zinged Hall of Famer Shaquille O’Neal for saying the “boring” quality of play in the league is weighing on TV ratings. “There was so much diversity ...

NEW YORK — NBA commissioner Adam Silver sat down in a midtown Manhattan conference room on Thursday to field questions from media members, but he took the lead on one issue: Hack-a-Shaq ...