Your customer journey map should aim to tell a story ... to be adopted in your department (and throughout the organization). Keep the design simple and clean. For example, this type of map contains so ...

For some organizations, the customer journey map is simple, at least when they start. The simple funnel formula of awareness, consideration, conversion and retention is a basic example.

With the help of customer journey maps. Customer journey maps help businesses visualize ... Organization can now start to look at pain points that affect the customer. For example, having a service ...