Simply Pop's first product lineup leans fruity, in a nod to Coke's Simply juice brand. Coca-Cola is launching a prebiotic soda brand called Simply Pop, taking on upstarts Olipop and Poppi.

Using the Simply name was based on consumer feedback and adoration for the 21-year-old brand. Coca-Cola is likely hoping the recognizable “Simply” brand will help the new soda quickly ...

Coca-Cola set out to deliver a functional beverage that was also fruit forward and decided to launch the new offering under its Simply brand. Launched in 2001, Simply now has more than 20 ...

“After watching from the sidelines, Coke clearly has determined that the gut soda segment has legs,” Duane Stanford, editor and publisher of Beverage Digest, told CNN. “The Simply brand is a ...