Instead, his positioning was so good that he didn’t need to make many plays on the ball. That contribution is difficult to value with data that only includes on-ball actions. Soccer analytics ...

During a machine learning and data science hackathon, teams provided coach Russell Payne new insights driven by AI.

“In data and analytics ... a little clearer than the results," Crawford said. "Soccer can have so much luck involved. Expected goals can show you aside from the luck. Obviously, there ...

AI is integrated and normalized into soccer operations. Beyond the pitch, AI streamlines club operations. From dynamic ticket pricing to merchandise sales, AI enables clubs to make data-driven ...