But that's just one element of customer engagement. Marketers are still looking for solutions that allow them to create, test, and choose the most effective social media ads—and AI is making it ...

Performance advertising on social media is rapidly growing—industry forecasts predict that social media ad spend will reach $239 billion in 2025 and is projected to reach $273 billion in 2026.

The COVID-19 pandemic has driven down social media advertising rates globally, and it has also led to a decline in engagement with campaigns, according to recent research from Social Bakers. The ...

This Nielsen survey finds an increase in paid social media advertising in the US, but concern amongst marketers that metrics to measure ROI are not relevant or universal. Paid social media advertising ...

With an abundance of platforms for increased information sharing and public scrutiny, companies must stay ahead of the curve ...

Kylie Jenner's social media value has become the highest among all members of the Kardashian-Jenner family Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Kylie Jenner‘s social ...

and so the firm will switch to a social-first advertising model. That move will see media spend on social channels rise from about 30% to 50% of its budget, and it will look to work with 20x more ...

Reddit takes the lead in the social media ad revenue race, with a projected 30% year-over-year increase. Advertisers navigate the challenge of integrating ads into Reddit's community-centric ...