For this year’s survey, we have returned to the basics, making the case for co-operation over coercion, peace over war and soft power over hard. We drew up a list of countries based on metrics such as ...

They took a step backwards just at the moment when other countries were working out how to use soft power to increase their leverage and influence. South Korea itself has exploited phenomena like ...

It has expanded American soft power, but the same can be said of the presence of a McDonald’s restaurant in dozens of countries worldwide. (Trump halted disbursement of funds from PEPFAR shortly ...

"While soft power is one of the UK's greatest strengths, we can't afford to be complacent," Dame Emily Thornberry, the committee chair, said. "Countries such as China, Russia and India are ...